Noom: Health & Weight

Version: 7.9.0 | Cost: In App Purchases

Level 2 - General Health
Country: US
Category: Diet and Weight Loss
Released: 23/12/2011
Updated: 03/09/2019
Version: 7.9.0
Size: 58mb
Developer: Noom Inc.
Reviewed On: 19/10/2019
This App achieved an ORCHA score of 80%.

It was assessed as a Level 2 App. These apps are focused on general health. They may collect data and they may have a number of more advanced features. Where they collect data we assess their data use policies and compliance with relevant standards. Because they are health focused we also assess their compliance in the Clinical Effectiveness as well as the User Experience domains.

This App does collect data and it is therefore assessed and scored based on its performance in all the sections of our review.

Data Privacy
19.3/30
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Clinical Assurance
35.5/40
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User Experience
24.8/30
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Developer description
Any program can tell you to eat less and move more. Noom is different. Noom’s proven psychology-based approach identifies your deep-rooted thoughts and triggers, and builds a custom game plan to help you form healthy habits, faster. Featured in the New York Times, Women’s Health, Shape, Forbes, ABC and more, we've already helped over 45 million people worldwide build health habits and achieve their health goals. People who use Noom lose an average of 18 pounds in just 16 weeks! 78% keep the weight off for over a year. Learn how to navigate your environment, challenge your thoughts, master your triggers, and overcome any barrier that might come your way. Whether it's emotional eating, cravings at mid-day, difficulty with social eating, or a sweet tooth, Noom's scientifically backed-solution will help you create a plan to overcome any obstacle and practice healthier habits until you've mastered them! What you get: - Scientifically-proven psychology approach to “trick” your body into building healthy habits, faster - Flexible coaching designed to help you set and achieve your short- and long-term goals, and provide you with as much daily support and accountability you need -- you decide! - Personalized feedback from your coach based on your in-app activity and progress - Tools to track your weight, food, exercise, blood pressure, and blood sugar all in one place - Interactive content with over 250+ new articles, including choose-your-own adventure style guides to apply our #PsychTricks into your daily life, seamlessly - Smarter technology to identify your challenges in real time and keep you on track - Custom meal + workout Plans available to take your progress to the next level - Our most comprehensive food database, with over half a million new and updated food logging options and barcodes to make your experience even better - An award-winning, battery-friendly pedometer to count your steps Our team of doctors, psychologists, nutritionists, and personal trainers have created a new course that takes the most effective behavior change research and techniques and delivers them to you in daily bite-size articles and interactive challenges to teach you the skills you need to improve your health. Sign up today to turn your healthy thoughts into healthy actions with Noom!
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We have identified that this App provides the following key features

General Information
The App provides general information or guidance
Social Support Networks
The App has its own or provides access to social networks relevant to its area of focus
Goal Setting and Gamification
The App allows users to set health and wellbeing related goals and may support games and challenges around achieving that
Alerts And Notifications
The App provides alerts and notifications relevant to its area of focus
Data Sharing
The App allows users to share information in the App with others or other Apps/Systems
Automated Guidance
The App uses the data it has to provide automated advice and guidance about a user's health
Wellbeing Tracking
The App allows users to record relevant wellbeing information either manually or automatically using connected Apps or devices
WHAT DO WE LOOK FOR?

This review area looks at what information an App collects from users, what it does with that information and how secure is its handling of that data. For some Apps this is only a minor issue as they don’t gather much information. Other Apps can gather lots of very personal and sensitive information and for these it is important to know how they go about handling this.

Data Collection

The data collected about users is/ isn't capable of identifying that it relates to them.

The type of data that it collects isn't classified as sensitive data.

(Identifiable but not Sensitive) – The type of information this App collects is not sensitive but is still classed as identifiable data, relating to the user, and so could pose a risk in terms of user privacy and confidentiality. It is still therefore important that the publisher is clear what they do or don’t do with this information.

Data Use

The App does state that it won't share user data in any way with other people without the user's consent.

The App does allow users to share information in the App with other Apps, systems, organisations or users.

Data Security

The App doesn't encrypt the information it collects to make it safe from other people as it is transferred from the App.

The App doesn't encrypt the information it collects to make it safe from other people as it is retained by the the developer.

WHAT DO WE LOOK FOR?

This review area looks at what evidence there is that there is a suitably qualified professional or organisation behind the App or that it has been endorsed, accredited or underwritten by such an individual or organisation. It also assesses what evidence there is around user testing and what evidence there is that supports the effectiveness of the App in terms of claimed health benefits. The higher the Level of the App and the more sophisticated its functions, the more crucial this becomes.

Professional Assurance

It was clear from our review that a suitably qualified professional or organisation was involved in the Apps development.

It wasn't clear from our review how regularly the advice and guidance given by the App was reviewed and updated by relevant professionals.

Testing

It was clear from our review that the App had been involved in any clinical trials or similar testing to demonstrate its 'real world' effectiveness.

WHAT DO WE LOOK FOR?

This Review Area looks at how an App has been designed to support the overall user experience. This includes its availability on both primary platforms, how customisable the App is, how well it caters for end users with different capabilities and needs – such as visual or other impairments – how content is managed, how well supported the App is and what it costs. This area also looks at overall User Review scores from both platforms.

Testing

It wasn'tclear from our review that the App had been through end user testing as part of its design and development.

Customisation

The App does provide customisable features.

End user capacity

The App does provide support for users with poor sight.

The App does provide support for users with hearing difficulties.

Support

The App doesn't appear to have a clear approach to dealing with user issues.

Cost

The App isn't entirely free to use.

We evaluate more apps than anyone, so that you can be aware of the good and bad.

Any score below 65% would indicate that an App has some issues that users should investigate further prior to using this App.

Scores below 45% indicate that an App has considerable issues or challenges and in its current form is potentially unhelpful or unsafe.

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